COM CO 101 Lecture Notes - Lecture 4: Netflix, Product Placement, Hulu
19 Sep 2017
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T elev is ion manag ement: l arger roles. P roducers: foster new series, pitch to networks, managing show"s finances (budgeting to contracts ). D irectors : look and s ound of the s how (vis ual content: d ay-to-day detail roles. What will we be filming: p re-production. Negotiation and acquis itions : s ecuring the rights to potential themes : marketing and dis tribution. D is tribution executives : tries to dis tribute the t v s how to various networks . P romotion, marketing and branding : works to build fan bas e and to keep them interested; branding develops the show"s image and merchandise. Main mys tery s olved in epis ode 7, f ros t was les s involved. T ime s lot was s hifted; they moved it to s aturday and without the water cooler effect, ratings declined.
