COM CO 101 Lecture Notes - Lecture 1: Media Franchise, Transmedia Storytelling, Paratext
11 Dec 2017
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Document Summary
Taking our idea of small town america as a beautiful pristine thing and peeling back the skin to look at the horrible things happening in our country. Twin peaks, 1990-1991, 2 seasons of serial television airing on abc,,, Storytelling where the stories are spread across multiple media/platforms. Media franchise name -- (derek johnson, media franchising) profiting the main business. Allow content creators to further express their creativity and contribute to ur shared culture. Children"s transmedia franchises like the teenage mutant ninja turtles. World economy phasing into global capitalism with multinational conglomerates. 1983 - 50 companies owned around 90% of us media. 2017 - 5 companies own around 90% of us media. The big five: comcast/nbcuniversal, 21st century fox, disney, time warner, national amusements (cbs/viacom) You create a text with a vast and detailed narrative of which you give viewers only a fraction. The space of television extends beyond television into the online space.
