MEDIAST 101 Lecture Notes - Lecture 3: Semiotics, Denotation, Polysemy
26 Jan 2017
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Document Summary
Ex. that some people have wrong definitions of the purpose of some items (seagull and the fork as a comb in little mermaid) Media texts provide: pleasure of characters and plot. Models for behavior: instructions on how to live or act. Reflective: meaning is found in the object or concept (imitation) Intentional: author or speaker imposes their own unique on the world through language. Constructionist: neither things nor the individual users of the language can fix the meaning in the language. (used for rest of the semester) (constructed with systems of meaning and representation) Ideas and representations in which people collectively make sense of the world. Spread thru media (and other institutions) (religion and family for ex. ) Can be diverse and, conflicting, and competing ( different views on how to be a woman) But a culture has a most widely-held dominant ideology. Study of signs (as a mean of image interpretation)
