UGBA 10 Lecture Notes - Lecture 2: Wok, Costco, United States Postal Service

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: John Briginshaw

Document Summary

The corporates strategy determines the markets the firm will serve and the response the firm will make to changes in market conditions or the competitive environment. It provides the resources to develop the firms core competences and core processes and identifies the strategy the firm will employ in international markets. The corporate strategy is developed by the higher level committee. Corporate strategy informs: operations, marketing, and finance so that they can concurrently design their strategies. Corporate strategy provides an overall direction that serves as the framework for carrying out organizations functions (such as finance, marketing and operations). It includes the fir(cid:373)"s o(cid:448)erall goals with its core competences: corporate strategy. Understanding key trends in the industry, the marketplace and society. Understanding economic trends, technological changes, political conditions. Developing core processes to drive core competencies. Example of core processes are: customer relationship, new product development, order fulfillment, and supplier relationship. Having a response to global trends, opportunities and risks.