UGBA 10 Lecture Notes - Lecture 11: New Product Development, Market Analysis, Order Fulfillment

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: John Briginshaw

Document Summary

This begins with developing a customer driven operations strategy. Provides an overall direction that serves as the framework for carrying out organizations functions. Operations, marketing, and finance so that they concurrently design their strategies. Determines the markets the firm will serves and the response the firm will make to changes in market conditions or the competitive environment. Provides resources to develop the firm"s core competences and core processes. Identifies the strategy the firm will employ in international markets. Understanding key trends in the industry, the marketplace and society. Understanding economic trends, technological changes, political conditions. Having a response to global trends, opportunities, and risks. Go and find a group of customers with enough in common to warrant the design and provision of products and services. Identify customers needs and understand how well competitors are addressing those needs. Critical dimensions that a process or supply chain must possess to satisfy its internal or external customers, both now and in the future.