MKT 3310 Lecture Notes - Lecture 11: Customer Satisfaction, Esure, Enterprise Resource Planning

• School: Baylor University
• Department: Marketing
• Course: MKT 3310
• Professor: Randy Hacker

Document Summary

Physical distribution: the activities that move finished goods from manufactures to final customers, including order processing, warehousing, materials handling, transportation, and inventory control. Channel of distribution: the series of firms or individuals that facilitates the movement of a product from the producer to the final customer. Channel intermediaries: firms or individuals such as wholesalers, agents, brokers, or realtors who help who a product from the producer to the consumer or business user. An older term for intermediaries is middlemen. Dividing larger quantities of goods into smaller lots in order to meet the needs of buyers: create assortments. To provide a variety of products in one location to meet the needs of buyers: transportation and storage. Occurs when retailers and other channel members move the goods from the production point to other locations where they can hold them until consumers want them: facilitating functions. Functions of channel intermediaries that make the purchase process easier for customers and manufactures: risk- taking functions.