PSYC 2230 Lecture Notes - Lecture 1: Bobo Doll Experiment, Nomothetic, Blood Sugar

• School: York University
• Department: Psychology
• Course: PSYC 2230
• Professor: Frank Marchese

Document Summary

Chapter 1: conceptualizing and measuring motivation and the role of evolution in. We often talk about our motives as needs, wants, drives or desires. Learned factors play an important role in the intensity of behaviour. The way we interpret events around us will influence our motives. Many motives appear to result from a combination of biology, learning and cognition. Motivation - concept we use when describing forces acting on or within an organism. Use concept of m to explain differences in the intensity of behaviour. Use the concept of m to indicate the persistence of behaviour. More intense behaviours are considered to be the result of higher levels of m to initiate and direct behaviour. Highly motivated behaviour will often be persistent (even though intensity is low) Concept of m helps to explain why behaviour occurs in one situation but not in others. We manipulate a stimulus (s) condition and measure some behaviour in the form of.