PSYC 1010 Lecture Notes - Lecture 7: Social Learning Theory, Classical Conditioning, Bandura

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: C Douglas McCann, Hilda Ho, Jala Rizeq, Ronda Lo, Iris Yusupov, Rotem Petranker

Document Summary

Simultaneous: cs-----on/off, us-----on/off, both presented at the same time. Trace: cs---on/off---, us---------------on/off, food presented after bell is rang. Delay: cs-----on/off--, us----------on/off, as bell is ringing give food. Us--------on/off: food then bell (best to worst) delay, trace, simultaneous, backward. Spontaneous recovery - the reappearance, after a rest period, of an extinguished response. Association principles: advertising, radio - station advertises themselves after they play a hit song, sports team. When they win they refer to them as we", when they lose its they": politicians and kissing babies, advertisers pair product with attractive people. Operant conditioning: learn - a behaviour has particular consequence, associate a behaviour with it consequence. Thus our behaviour is influenced by the consequences it engenders. In classical - conditioning is limited to use of naturally occuring reflex responses - something to which cs can be attached. In operant - any voluntary behaviour can be taught according to operant principles. Baby smiles dad picks up baby ----> baby keeps smiling.