ECON 1000 Lecture 12: (Cohen) - Chapter 8: Utility and Demand

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7 Nov 2018
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ECON 1000 Full Course Notes
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Increase in consumption causes an increase in total. *tu increases at a decreasing rate so the curve eventually flattens. *the tu points are directly above the quantity units. Marginal utility is slope of total utility curve, it is the change in total utility. Eg: when you"re thirsty, the first glass of water you drink has a higher marginal utility than the 50th glass of water. *it is possible to have negative mu but we are unlikely to encounter this in this course. *vertical height of tu boxes = height of mu boxes. Value of a good: the maximum amount you are willing to pay for a good. *water has high value and low price, diamonds have low value but a high price. The total utility from all units of water consumed is very high. Marginal utility from the last unit is very low. Price is directly proportional to marginal utility not. *consumer equilibrium = when income is allocated to maximize.

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