ECON 1000 Chapter Notes - Chapter 8: Demand Curve, Ceteris Paribus, Neuroeconomics

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28 Apr 2017
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The choices you make as a buyer of goods and services is influenced by many factors, which economists summarize as: consumption possibilities, preferences. Consumption possibilities are all the things that you can afford to buy. Budget line: marks the boundary between affordable (points on the line or inside) and unaffordable (outside the line) choices. Likes and dislikes: benefit or satisfaction from consuming a good or service is called utility. Total utility (tu) is the total benefit a person gets from the consumption of goods. They key assumption is that the household chooses the consumption possibility that maximizes total utility. For substitute goods movies (m) and pop (p), this occurs when : equals the marginal utility from a good divided by its price. Distinction between total utility and marginal utility resolves the diamond-water paradox: Diamonds, though less useful (low tu and small consumer surplus) than water, have higher price, (high mu)

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