ADMS 3210 Lecture Notes - Lecture 8: Gestation, Baby Boomers, Sanctification

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Consumer behavior: chapter 14: cultural influences on consumer. Culture: the accumulation of shared meanings, rituals, norms and traditions amongst members of an organization or a society. Aspects of culture: ecology: the way in which a system is adapted to its habitat, social structure: the way in which orderly social life is maintained. Ideology: the mental characteristics: beliefs, worldview, and ethos (morals and aesthetic principles) Individualism/collectivism: well being of the individual versus well-being of the country. Us tends to be individualistic: long-term orientation: how oriented are you towards the future value saving for the future. Cultural norms: rules dictating what is right and wrong, enacted norms: explicitly decided on people come together and vocalize on how we should behave. Cheating on someone: conventions: norms regarding the conduct of every day life the norms that govern our day to day behavior, e(cid:454). You"ve (cid:271)een using kale for the last five years for your salads.

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