ADMS 2200 Lecture Notes - Lecture 5: Social Media Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: 5624

Document Summary

Chapter 4: digital marketing and social media: living in the connected world. Digital marketing: the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. Promotions on the web: banner ads, pop-up ads, pre-roll video ad, widgets (small program or app like games, video players, quizzes etc. , search marketing (search-engine optimization, seo) Why should marketers turn to social media: social media is a tool for marketers to: Social media marketing: smm contains three essential features: Creates ways for customers or fans to engage in conversations with each other and the organization. Allo(cid:449)s custo(cid:373)e(cid:396)s to p(cid:396)o(cid:373)ote the fi(cid:396)(cid:373)"s (cid:373)essages the(cid:373)sel(cid:448)es. Strategies for social media marketing: smm actively solicits audience participation, smm (cid:396)e(cid:395)ui(cid:396)es audie(cid:374)ce t(cid:396)ust i(cid:374) the co(cid:373)pa(cid:374)y a(cid:374)d the co(cid:373)pa(cid:374)y"s t(cid:396)ust i(cid:374) the audience, social media helpful for connecting with influencers. Creating content: effective content for smm campaign should: