PS270 Lecture Notes - Lecture 11: Peer Pressure
Document Summary
Important factors that influence who conforms are ones personality, social roles, culture, reactance, attribution for consensus, and their asserting uniqueness from other people. Normative influences: is conformity derived from a person"s desire to fulfill the expectations of others in order to receive a feeling of acceptance. Teenagers and young children are the most often conformers, as they are the easiest to influence and seeking answers. Adversely the elderly are not very confirmative as they have a vast life experience and not much care for fitting in with the social norms anymore. People tend to conform because of factors such peer pressure, in group out group bias and most importantly normative influences, and informational influences. Informational influence: is conformity that is derived from ones desire to accept evidence about reality given by others.
