PO217 Lecture 16: Po217 lecture 16
Document Summary
Easy to code, process and analyze responses. Difficult answer and s difficult to analyze. Take up more time and impose heavier burden on the interviewer. May prompt people to answer even though they do not have an opinion. May channel people"s thinking, producing responses that do not really reflect their opinion. May result in a loss of rapport with respondents. Make sure that open-ended and close-ended versions of the same questions are widely separate and that the open-ended version is asked first. If two questions are asked about the same topic makes sure that the first question asked will not bias responses to the subsequent question. Avoid posing sensitive questions too early in the same questionnaire. Begin with non-threatening questions that engage the respondent"s interest and seem related to the stated purpose of the survey. Ensure some variety in the format of the questions in order to hold the respondent"s attention.
