PO217 Lecture 15: Po217 lecture 15
Document Summary
Lengthy unstructured interviews with people typical of those we want to study. Reading widely about the topic in newspapers, magazines, and on-line in order to get a sense of the range of opinion. Once a questionnaire has been drafted, it should be pre-tested using respondents who are similar as possible to those we plan to survey. Determining the length of the time it takes to answer the questionnaire or interview the respondents. Assessing whether responses are affected by characteristics of the interviewer. Improving the wording of the survey introduction. Surveys will have small number of open ended questions. Only the wording of the questions is fixed. Respondent is free to answer in his or her o word. Interviewer must record the answer word for word. Wording of both the question and the possible response categories are fixed. Respondents selects one answer from a list of pre-specified alternatives wn. Avoid the disadvantages of close ended questions.
