MA129 Lecture Notes - Lecture 9: Covent Garden, Celts

• School: WLU
• Department: Mathematics
• Course: MA129
• Professor: Nasir Sohail

Document Summary

Subject: how to increase the profitability of studio celtia. The immediate problem is the sales of studio celtia has been decline 60% in customer volume. The underlying problem is the most customers that come from the. Covent garden market, but now the customer traffic has decreased because of the closure of the market. The ways to solve those problems are extending the business hours firstly. Thirdly, change the distribution of revenue with the artists and teachers to get more profit. Lastly, increase the advertising and promotion to attract the customer"s attention and awareness. Changing in business hours can adapt to the customer"s working times, and extend operations to increase profits. Advertising and promotion can increase the customer traffic. For the short-term could change the distribution of revenue with teachers and artists gradually, and investing the advertisement of the store. For the long-term could extending the operation hours, and signed a long-term rental agreement of 3rd floor with tenants.