HI299 Lecture Notes - Lecture 17: Lou Ferrigno, Rachel Mclish, Abby Hoffman
Document Summary
The arrival of schwarzenegger altered perceptions of muscle development. Schwarzenegger: do anything you can to get the advantage . Occurred within the context of beauty and body-type norms. Gendered process with respect to the body-type promoted. Aerobics, dance fitness, and toning products and devices. Female self-improvement drives ideology of the fitness industry. Women did not gain official status until 1978. Large following, yet remains relatively outside the social norm . Competitors have attempted to maintain a feminine image. Organizers prevent women from performing certain masculine" poses. Not a large aspect of physical culture for women. Generally, muscularity is still considered a masculine attribute. Women, enough exercise to become firm, athletic, and thin. Mate attraction remains a driving force for both sexes. 2014, the final ms. olympia competition was held. St. catharines, no opportunity to play competitive hockey in the 1950s. She cuts her hair and registered herself as ab hoffman".
