HI299 Lecture Notes - Lecture 30: Sergio Oliva, Rachel Mclish, Abby Hoffman
Document Summary
The arrival of schwarzeneggar altered perceptions of muscle development. 1970s onward the rise of anabolic steroids use. Mass monsters sergio oliva and lou ferrigno. Pumping iron 1977 schwarzeneggar: do anything you can to get the advantage later he admitted to steroid use (cid:1) Occurred within the context of beauty and body-type norms. Aerobics, dance fitness, and toning products and devices. Female self-improvement drives ideology of the fitness industry. Gendered process with respect to the body-type promoted (cid:1) Women did not gain official statues until 1978. 1978, first us women"s national physique championship. 1980, first miss olympia (initially miss olympia) 1985, pumping iron 2: sport grew in popularity. Large following, yet remains relatively ouside the social norm . Compeitors have attempted to maintain a feminine image. Organizers prevent women from performing certain masculine poses. 2014, the final ms. olympia competition was held. Not a large aspect of physical culture for women. Generally, muscularity is still considered a masculine attribute.
