EC120 Lecture Notes - Lecture 5: Eurocopter Ec120 Colibri, Demand Curve, Root Mean Square

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24 Feb 2017
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EC120 Full Course Notes
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Oligopoly: only a few sellers offer similar or identical products. Monopolistic competition: many rms sell similar but not identical products. Examples: apartments, books, bottled water, fast food, etc. Monopolistic competitive firm earning pro t in sr. The rm faces a downward sloping demand curve. To maximize pro t, rm produces where mr = mc. The rm uses the d curve to set p. Monopolistic competitive firm earning loss in sr. For this rm, p < atc at the output where mc = mr. The best this rm can do is minimize its losses. Short run: under monopolistic competition, rm behaviour is very similar to monopoly. Long run: in monopolistic competition, entry and exit drive economic pro t to zero. If pro ts in sr: new rms enter the market, take some demand away from existing rms, prices and pro ts fall. If losses in sr: some rms exit market, remaining rms enjoy higher demand and prices.

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