EC120 Lecture Notes - Lecture 17: Monopolistic Competition, Concentration Ratio, Perfect Competition

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16 Nov 2016
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EC120 Full Course Notes
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In between the extremes of perfect competition and monopoly: Oligopoly: only a few sellers offer similar or identical products. Monopolistic competition: many firms sell similar but not identical products. Concentration ratio: he % of the market that is held by the 4 largest firms. Characteristics and examples of monopolistic competition: many sellers, product differentiation, free entry and exit. Ex. of monopolistic competition: apartments, books, bottled water, clothing, fastfood, nightclubs. The firm faces a downward sloping demand curve. Products offered are different from other firms. To maximize profit, firms produce q where mr=mc. Because the firm follows the monopolistic rule for profit. For this firm, p>atc at the output mr=mc, therefore there is a loss. Under monopolistic competition firm behaviour is very similar to a monopoly. In monopolistic competition, entry and exit drive profit to zero. The firm charges a markup = p-mc and does not produce at min atc.

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