BU432 Lecture Notes - Lecture 13: Sensory Memory, Muscle Memory, Mothers Against Drunk Driving
Document Summary
3 stages of memory: 1) encoding: acquisition of information, 2) storage, 3) retrieval. Riding a bike, driving: application: provide customers with retrieval cues so they can make decisions and remember your brand in the future. Retrieval: episodic memory: cues that invoke nostalgia, ex. Film cameras: semantic memory: cues that inform and remind. Sensory memory: has large capacity to store a lot of information but decays fast as well, if it"s not rehearsed, from your senses, ex. If you see a picture with a lot of information or many aspects to it, it"s easy to store all of that. Acronyms like madd mothers against drunk driving. Long-term memory: unlimited capacity, permanent storage, tip of the tongue when you want to say something but don"t know what it is, that information is stored in ltm, but you just need to retrieve it. Information is stored in associate networks information is linked together if it relates to each other.
