BU288 Lecture Notes - Lecture 5: Scantron Corporation, Skill, Stereotype
Document Summary
Midterm: 30 multiple choices chapters 1,2,3 and 4, short answer questions do any 3 (30 points) based on class lectures/discussions, bring pencils (multiple choice on scantron. Why is perception important in ob: because people"s behavior is based on their perception of what reality is, not on reality itself, we create our own reality and interpret our own reality. The world as it is perceived is the world that is behaviorally important. Why we study perceptions: we study this topic to better understand how people make attributions about events. When people observe events or other people we make conclusions about why these events are occurring: we don"t see reality. We interpret what we see and call it reality: the attribution process guides our behavior, regardless of the truth of the attribution. External influences: various features of objects or events can be a focus of attention.
