BU208 Lecture Notes - Lecture 2: Critical Thinking
Document Summary
Sender ideas messages encodes (forming the initial message) . Transmission signals recipient decodes (your interpretation) . You need to know everything that"s relevant to what you"re. Empathy allows you to be audience-centered , put yourselves. Critical thinking skills help you to analyze and make decisions writing or talking about in their shoes. Verbally through the organizations myths, stories and heroes. Non-verbally through the allocation of space, money and power. Extravert (from interactions) vs. introvert (from within) where you get your energy. Sensing (gathers systematically) vs. intuition (sees relationships among ideas) how someone gathers information. Feeling (just feels right) how someone makes decisions. Perceiving (like possibility, keep their options open) vs. judging (like organization, prefer to finish one task before starting another) the degree of certainty someone needs. Focus your message on gatekeepers and your primary audience: content and choice of details, organization, level of language, technical terms and theory. However, requires more time and is permanent.
