BU121 Lecture Notes - Lecture 13: Triple Bottom Line, Golf Equipment, Methane Emissions
Document Summary
Bu121 class 13 operations and sustainability. Marketing - value prop, customer segments & relationships, channels (creating value) Operations (hr & marketing) key resources, activities & partners (delivering value) Finance cost structure and revenue streams (capturing value) If you can develop a partnership w/ other partners in the supply chain and work as one business and create an information flow (suppliers know exactly when you need something eg. walmart supply-chain management) Do a value stream map visually map out as value is added through the supply chain every step (how long it will take, what it will cost, where the pressure points are (bottlenecks)) Operations is most integrative in the model ties all the aspects together. Operations probably 3/4 of the cost of your business. Can be friction b/w marketing and operations (marketing makes promises that operations must keep but determined by capacity do(cid:374)(cid:859)t o(cid:448)e(cid:396)p(cid:396)o(cid:373)ise a(cid:374)d u(cid:374)de(cid:396)-deliver) (cid:271)oth t(cid:396)a(cid:374)sfo(cid:396)(cid:373) (cid:858)(cid:396)a(cid:449) (cid:373)ate(cid:396)ial(cid:859)/i(cid:374)puts i(cid:374)to fi(cid:374)ished goods, but i(cid:374) se(cid:396)(cid:448)i(cid:272)e .
