BU111 Lecture 4: BU 111 Lecture 4: BU111 – Lecture #4: External Analysis Models (continued)

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Bu111 lecture #4: external analysis models (continued) Employment rates: unemployment rates increase less money to spend less spending power, i. e. a company that sells luxury goods would benefit from high employment rates because there"s more money going around in the economy. Balance of trade: more exports than imports = positive trade balance (and vice versa) Productivity: something every economy pursues, given how much effort, investment, or resources is put into something, how much is the company able to produce (both in quantity and efficiency) Why is it important: affects economic growth (measured by aggregate output, gdp, gnp), economic economy in a given period. : the total amount of output produced and supplied in the stability and employment. Gdp (gross domestic product) the monetary value of all goods and services produced within a country"s geographic borders over a specified. : measures the value of all finished goods. Business implication: affects costs, sales, financial uncertainty.

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