BU111 Lecture Notes - Lecture 1: Corporate Social Responsibility, Viral Marketing, Business Process Management
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Bu111 september 23rd 2015: pest economic factors, inflation/deflation, interest rates, employment rates. Low unemployment rates = consumers have more disposable income = more spending. High employment rates = less income = threats for corporations as there is less transactions occurring: exchange rates. Strong dollar = importing business will have more purchasing power. Weak dollar = exporters thrive as our products become cheaper for foreign countries = more competitive: balance of trade. Whether we import or export more as a country. More exports than imports, positive trade balance (you want a positive trade balance: productivity. Given how much resources put into something, how much am i able to produce. Has positive impact on gdp: business implication: Affect economic growth (measures: aggregate output, gdp, gnp **look: pest social factors up these definitions**), economic stability, employment rates, customs. Affects sales patterns and buying trends (e. g. christmas: values. What people give their attention to: attitudes.
