Sociology 2260A/B Lecture 11: Geo Tourism Lecture 11
17 Apr 2018
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How is tourism sold: sun, sea, sex, sand, sounds like margaritaville (jimmy buffet): lyrics talk about the 4 s"s, hotline bling (drake): markets the 6 (sex & branding) Cruise critic: to get self-informed, sites give you reviews. Tourism distribution channels (all act upon us, the tourists: tour operator: people that provide packaged inclusive tours, they take care of everything for you. : sunwing: retail agent: will book travel and airfare for you, tailored travel, own outlet: do on your own. Exposure to information: marketer controlled sources, media sources. Experience with destination: personal travel, business travel. Trip variables: type of trip, trip origin, time of year, transportation options, budget and time constraints. Traveller specific factors: demographics contiki as an example, life cycle, lifestyle and value system. Ski hills and resorts have their own marketing teams: different layers, different target demographics, customer satisfaction: places that you as the consumer get to post your experience instant feedback.
