Geography 2144A/B Lecture Notes - Lecture 11: Ipad, Baz Luhrmann, Product Market

• School: Western University
• Department: Geography
• Course: Geography 2144A/B
• Professor: Graham Smith

Document Summary

Sun, sea, sand and sex i. e margaritavvile like sense of tourism pace: 4 "s to (cid:373)a(cid:396)ket tou(cid:396)is(cid:373) Fun ships (cid:862)wh(cid:455) c(cid:396)uise ca(cid:396)(cid:374)i(cid:448)al(cid:863) i(cid:373)pact of i(cid:374)te(cid:396)(cid:374)et o(cid:374) (cid:373)a(cid:396)keti(cid:374)g of tou(cid:396)is(cid:373) a c(cid:396)uise company can market directly to us the consumers ha(cid:448)e di(cid:396)ect to co(cid:374)su(cid:373)e(cid:396) (cid:373)a(cid:396)keti(cid:374)g (cid:894)did(cid:374)"t use to e(cid:454)ist(cid:895) Talk about how marketing is part distribution (one way direct to co(cid:374)su(cid:373)e(cid:396) usi(cid:374)g the i(cid:374)te(cid:396)(cid:374)et the (cid:373)a(cid:396)keti(cid:374)g s(cid:455)ste(cid:373)(cid:895: variations of 4 "s ho(cid:449) (cid:373)a(cid:396)keti(cid:374)g is deli(cid:448)e(cid:396)ed . For mass institutionalized tourism: retail agent: tailored travel, own outlet: independent travel. Select elements: direct sales of individual components, all contribute (distribution methods) to tourists. Factors influencing travel agents: destination awareness is what travel agent would offer you (have exposure to info, have information about where you are going. Marketing system: marketing research: are you doing this yourself, what inclines you to go to a specific situation (books, research or family or friends)