Sociology 2206A/B Lecture Notes - Lecture 6: Hawthorne Effect, Hawthorne Works, Social Desirability Bias

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Steven J Maynard

Document Summary

Survey research: data is "self-reported" by a respondent. Structured observation: research directly observes the behaviour of participants, two basic types, natural observation. Just watch and record human behaviours in a "natural" setting. Manipulation of an independent variable and observe differences between: field experiment groups overtime, also called "systematic observation, explicit rules, like with surveys, standardization key here. Use of observation schedule (like interview schedule for surveys) Not too much interpretation required for observers: incidents, can count the incidents of a specific behaviour. How many times did they text over the last hour: can wait for some specific incident to happen and then see what behaviours crop up after remark, time and timing. How do shoppers respond when a clerk makes a blatantly racist: can be long or short periods of: Participants are observed for the entire study period. Participants are observed at pre-selected times, either purposefully, or: observation, continuous monitoring, time sampling randomly, resulting data, capture behaviours only.