Sociology 2172A/B Lecture Notes - Lecture 8: Tom Hanks, Tom Cruise, Castaway 2000
14 Jul 2016
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People used to go to great lengths to hide the brands of products in media until the 1980s. An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, techniques, or other media o o. Silent film sunlight soap sign wheeled out very obviously. Hershey bar on top of socks on the floor. 1982 e. t. featured reece"s pieces in a pivotal scene: deal involved no money o. Sales jumped 65% in 2 weeks: originally m&m"s originally wanted the scene but company thought it was stupid o. Cross-marketing: hershey"s was willing to pay million to put e. t. in their campaign. First time product placement was a successful tool (positive results) o. 1980s cbc soap opera riverdale producer o o. If people are going to believe they"re inside a canadian mall, they"re not going to believe it unless there are real companies and brand names around.
