Sociology 2172A/B Lecture Notes - Lecture 4: Consumerism
31 Mar 2015
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What are the consequences: consumerism(cid:224) material goods, consequences, decreased savings, consumer debt (record high of . 5 trillion, household debt, personal bankruptcies (all time high, credit card ownership (average of every canadian over age of 18 is 3 credit cards) Post world war 2: ended in 1945, pent up consumer energy, wasn"t a lot of stuff available to buy so advertisers were telling people to wait for the war to be over and they would have a bunch of stuff for them to buy, women get introduced more as the ones purchasing things to buy because their husbands are off at war, started to see electric things after the war, marketed to housewives as labour saving devices, optimism, economic growth. Decade of greed 1980"s: ronald reagan, contempt of reducing consumption, disdain for environmental movement, by 1984, big is better , yuppies replaced hippies.
