Sociology 2172A/B Lecture Notes - Lecture 4: Cherry Hill Mall, Consumer Debt, General Motors
26 Jan 2017
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Rosser reeves says consumers can"t consume that much information. Beat consumer over the head with one fact or idea. So had to come up with one idea to sell your product and repeat that to consumers. See how the product fit into the marketplace. Establish your product with the competing brands. Parity product: not that much difference between products (such as regular types of beer) Have to attach something more than tastes a certain way, which is why you. Soft self approach get many other traits to it. Car companies do this, ford f150 compared to ram. Must create an image that is different than the other products. Mcdonald"s hasn"t done it very much, until started competing with starbucks. Example: extra gum commercial (don"t know anything about gum, but. Want to feel a certain way emotionally. Tapping more into emotions rather than intellectually touches your heart) Malls became places not just to buy things, places just to hangout (west.
