Sociology 2172A/B Lecture Notes - Lecture 4: Sex In Advertising, Hard Wired, Quiznos
9 Apr 2014
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It costs millions of dollars to be an official olympics sponsor: nike had that ad that played all throughout it and didn"t put the word olympics in it though they implied with all the london" signs and athletics. It"s not a straight cut money deal: agreement between a manufacturer and media company. Fist product placement in the 1880s: french silent film, sunlight savon, wings (1927) was another product placement with a hershey"s chocolate bar, when did it get big, et!!! 1982: featured reese"s pieces in a pivotal scene, m&m declined, the deal involved no money but the sales of pieces jumped 65% in two weeks, became successful here. If people are going to believe they"re inside a canadian mall, they"re not going to believe it unless there are real companies and brand names around. 007 tomorrow never dies (biggest deal as far as dollar values in product placement over 100 million dollars in sponsers, bmw, heinken, smirnoff,
