Sociology 2172A/B Lecture Notes - Soft Media, Savings Account, Ikea
17 Dec 2013
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Children & advertising nov 28 lecture billboards that look back. Billboard has a camera in it and recognized how long and who are looking at your ads. Some people not happy because of camera issue - invading privacy. Company says they don"t keep the pictures. Rather than just trying to guess who your target audience is they can actually know. With the internet they can track what your doing so traditional advertising had to step up and do the same. Some people think its a bad idea to market to young people. The critical look is taken with regards to children. In quebec they banned all advt to kind under 13. There is guidelines to advertising to kids. Not allowed to use cartoon characters for advertising to kids. Get kids to pester parents to get the product. Persistent nagging - ask over and over again - old fashioned less sophisticated.
