Sociology 2172A/B Lecture Notes - Naomi Klein, Frosted Flakes, Rowan V. United States Post Office Department
20 Apr 2013
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Wussup commercial: commercial can be dictating our behaviour. Condom ad: kids throwing tantrum over candies. Tony the tiger advertising frosted flakes; not using a cartoon character, they are using a character created by the company. Pester power: we"re relying on the kid to pester the mom to buy the product, rather than going straight to the mom barbara a. martino, Advertising executive: 2 types of pestering, persistence nagging continuously asking until parents give in. Old fashioned, less sophisticated way of pestering: importance nagging kids will tell parents that they need something for a reason e. g. Need a new computer to write better essays. Building brand name loyalty: naomi klein no logo, book that she wrote in 2000, attracts the birth of brand marketing, mid 1980s. Birth of new kind of corporation e. g. Moved production off the continent of north america and moved it to somewhere you can get cheap labour.
