Sociology 2172A/B Lecture Notes - Lecture 2: Space Advertising, Bumper Cars, Married People
Document Summary
Sociology advertising and society lecture 1: distribution of resources. A century ago we got our messages from. These have now been replaced by discourse through and about objects. Harsh criticism and strong defenses: many people who are opposed to advertising, believe it has a negative effect, many people support it. Advertising is an art form there is a lot of creative energy that goes in. Sociology 2172 introduction to advertising types of advertising. Any ad, in your face, plastered everywhere intrusive ads in public places. Need to find different, unique ways of advertising for people to notice. Criticisms within the industry: bob garfield (cid:858)e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t polluta(cid:374)ts(cid:859, using natural resources that are impossible to sustain. Billboards (cid:862)there(cid:859)s ple(cid:374)t(cid:455) of roo(cid:373) for all god(cid:859)s (cid:272)reatures. Could be offensive trying to be witty (cid:271)ut (cid:373)ost ti(cid:373)es (cid:272)a(cid:374)(cid:859)t pull it off. With technology, advertising changes the billboards that change every couple minutes.