Sociology 2172A/B Lecture Notes - Lecture 2: Mehndi, Naming Rights, Charlie Sheen

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Exam will have on it (cid:498)most important (cid:498) statements, (cid:885) characteristics of . 3500 out of 4000 ads will be ambient ads. Intrusive - hallways, buses, trains, airplanes, etc. advertising visual pollution. Want to be able to see the landscape without advertising. (cid:494)environmental pollutants(cid:495) (cid:523)bob garfield(cid:524) in san paolo, brazil they consider. Many not be a hugely successful advertising. around where the people. it. Could be dangerous: a truck drove around london with a truck that had a big screen on the side of published on changes. From newspaper, to radio to tv to internet to social. Mobile billboards: advantage they can go where the people are. Coke pays a lot of money to have their logo in camera view behing the hitter in mlb. Malboro still has advertising on race cars even though it is not allowable to publicly advertise cigarettes in canada. However, without cigarette companies may teams would not have the funding for their teams.

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