Sociology 2172A/B Lecture Notes - Lecture 2: Pizza Hut, Soft Sell, Nevada Athletic Commission
13 Apr 2017
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Intrusive ads placed in public places creates ad fatigue, ad clutters. As technology changes there are more advertisers trying to reach the audience through different ways. Saskatoon steakhouse ad- advertisers say something to catch peoples attention that could be borderline offensive, funny, silly. First billboard in north america = coco cola ad. Mobile billboards, floating billboards (surface show ad on water- smart ad) Ads in swimming pools, airports and sport events. On buildings (calvin klein inappropriate ads not really any guidelines for ads in public spaces) Creative ads (like jeep parking only with jeep hanging off wall. Louis vuitton offices covered up with replicas of their products instead of putting of plywood to cover up construction. On bus stops, buses, bumper/car stickers, pens, cups, clothing and balloons, gas pumps (famous in the 80"s), store floors, on food, on garbage cans, in malls, on sidewalks (3d chalk drawings)
