Sociology 2172A/B Lecture Notes - Lecture 3: Halitosis, Vance Packard, Trie
1 Feb 2017
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Changes in technology show us the changes in advertising. 8 major periods of advertising history: preliterate period: 3000-400bc. Only the rich got an education because they did not need to work. 1200 bc painted or caved messages on stones. Literacy levels are very low: ships are coming in, people communicated through symbols (similar to hieroglyphics, centered around biblical ideologies. 6th century bc: town criers: oral advertising most common form of advertising throughout all of history. A lot more travel and shipping need a way to let people know you have spices, teas, etc. Important events or services: going to a specific shop for the specific item you want. Iconic indicators something that symbolizes something else. Want boots, you go to a boot maker who puts a wooden boot outside his shop so people know what he can do: perso(cid:374)al (cid:862)(cid:272)lassified(cid:863) ad(cid:448)ertising. If your wife or slave ran away post an advertisement to find them.
