Sociology 2172A/B Lecture Notes - Lecture 11: Mothers Against Drunk Driving, Participaction, Healthy Diet
25 Jan 2017
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Goes back to the beginning of time (convincing people, trying to get people to think differently) In ancient greece & rome: to free slaves and drive message) Dispute on whether companies can do this (cid:523)selling alcohol but don"t drink: to abolish debter prisons (cid:523)if didn"t pay debt went to prision(cid:524) Madd is one of most successful social advertising campaigns: to grant voting rights to women, to do away with child labor. 19th century america: abolition, temperance, prohibition, suffragette (voting rights for women) Same strategy is product advertising is used for social advertising (target audience, attract attention, etc. ) In recent time: health promotion (healthy eating, mental illness, etc. , it started in 70s with physical fitness, environment (cid:523)don"t use pesticides, clean drinking water(cid:524) Education (literacy, how to get a good education, not advertising to go to fanshawe, but generally go and get an education: economy (revitalizing cores of cities, job skills, getting you in workplace, others (violence against women, sexual harassment)
