Sociology 2172A/B Lecture Notes - Lecture 1: Determinant
24 Sep 2016
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Document Summary
Marshall mcluhan advertising is a very considerable part of our total culture. It is not separable from any of the other activities of our world. (1968), all advertising is advertising . Estimated that people were exposed to 3,500-4,000 ads per day prior to the existence of the internet. Ad clutter: have to get customers" attention in the pool of other ads. Ad fatigue: exhausted with so many ads coming from every direction. Why is advertising studied in sociology: distribution of resources. Economic resources amount of money invested in ads. Social resources people in charge of creating the ads. Send messages to society; reflects cultural context. Changes in family affect the economy, changes in economy affect education; just like this advertising can have an effect on education, religion, etc. National study in canada - advertising has a bigger impact on society than the public school system: determinant of human behavior. Agents of social control: parents, teachers, peers, police, and advertising.
