Sociology 2172A/B Lecture Notes - Lecture 1: Determinant
8 Apr 2016
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Marshall mcluhan (1968: father of electronic age o. Advertising is a very considerable part of our total culture. It is not separable from any of the other activities of the world . Ad clutter: we see ads everywhere, even if we don"t want to see them: san palo banned advertising o. Ad fatigue: we are tired out from being exposed to so many advertising campaigns. Privileged forms of discourse: (something that has prominence in our lives) A century ago: church sermons, political oratory, elders. Why advertising is studied in sociology: distribution of resources (human resources, natural resources) 2: determinant of human behavior (one of the most powerful determinants by showing us how we ought to. Impact on society (television) behave, who"s important who"s not) Proponents of advertising o o o o o. It provides information (although not so much today, more emotional) It encourages higher standard of living (to better oneself, be more successful, have nicer things; largely unattainable)
