Psychology 2036A/B Lecture Notes - Lecture 2: Tonsillitis, Dental Caries, Transtheoretical Model

• School: Western University
• Department: Psychology
• Course: Psychology 2036A/B
• Professor: Doug Hazelwood

Document Summary

Primary intervention = preventing illness before it develops. In canada, altering one"s lifestyle by the most part could prevent the top chronic diseases (stroke, heart attack, cancer): eliminate unhealthy behaviours after they begin (but before they cause damage, ex. Get ppl to stop smoking: prevent unhealthy behaviours before they begin, ex. If everyone else does it, it can"t be that bad : false uniqueness bias ppl see themselves as less similar to the average person who becomes ill. Personalized language this can happen to you : percent adopting the message"s advice, 38% of low, 23% of mod, 8% of high, fear decreased the likelihood that ppl followed the msg! Brushing teeth after every meal: fear decreases persuasion, but: sometimes fear increases persuasion, a curvilinear relation, self protection (very high fear info makes ppl self protect by discounting the likelihood of threat), ex.