Psychology 2036A/B Lecture Notes - Lecture 3: Napoleon, Optimism Bias, Safe Sex

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Preventing illness before it develops (cid:498)there are two levers for moving man interest and fear(cid:499) napolean bonaparte. Eliminate unhealthy behaviours after they begin, but before they cause any damage (i. e. get people to stop smoking) Part 1: barriers to healthy behaviours: biological barriers: Unhealthy behaviours are pleasurable we often face an uphill battle to stay. Healthy behaviours are often difficult to preform harder to go jogging than to flop down on the couch and watch tv, harder to prepare healthy meal, etc. Unhealthy behaviours are too easy to perform healthy: acquired at an early age, becomes a (cid:498)habitual(cid:499) part of lifestyle. No immediate incentive for engaging in healthy behaviours: positive consequences of engaging in a healthy lifestyle are not immediate. No immediate incentive for not engaging in unhealthy behaviours: negative consequences are not immediate. Part 2: models of health behaviour: research on fear appeals. Media (i. e. tempting commercials for unhealthy foods)

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