Management and Organizational Studies 3420F/G Lecture Notes - Lecture 11: Simple Random Sample, Cluster Sampling, Sampling Frame
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Chapter 11: basic sampling issues: understand the concept of sampling. Sampling: the process of obtaining information from a subset of a larger group. Population: the entire group of elements about whom information is needed, also called the universe or population of interest. Sample: a subset of all the members of a population of interest. Census: the collection of data obtained from every, or almost every member of the population of interest: describe the steps in developing a sampling plan. Sampling frame: a list of population elements from which units to be sampled can be selected, or a specified procedure for generating such a list. Random-digit dialing (rod): a method of generating lists of telephone numbers at random: differentiate between probability and non-probability sampling methods. Probability samples: samples in which every element of the population has a known, non-zero likelihood of selection. Sampling methods: systematic, stratified, cluster, simple random.