Management and Organizational Studies 3325A/B Lecture Notes - Lecture 7: Jack Trout, American Marketing Association, Al Ries

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3325A/B
• Professor: Adam Caplan

Document Summary

Marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption : american marketing association, 1937. Marketing is the second oldest profession it was created immediately after the first : zain raj. Marketing is the war between competitors : jack trout, marketing strategist. Marketing is war : al ries & jack trout, marketing strategist. An electronic marketplace performs essentially the same set of functions as a physical marketplace both bring buyers and sellers together : varadarajan & yadav, 2002. Thin markets tend to have undesirable properties for both buyers (e. g. lack of choice) and sellers (e. g. inability to locate buyers). : varadarajan & yadav, 2002. The electronic marketplace, due to its effectiveness in bringing potential buyers and sellers together, is conducive to improving the working of thin markets : varadarajan & yadav, 2002.