Management and Organizational Studies 3322F/G Lecture Notes - Lecture 3: Asics, Extreme Sport, Ice Cream

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Wonkyong Beth Lee

Document Summary

Pepsi jenner commercial: pepsi was source and kendall was also source and we as an audience are receiving, encoding is what they were trying to say: like bring positivity, when a source of communication creates a message. Unplanned distortion or interference of the message: message not in line with customer attitudes, this is what happened in pepsi commercial case, message did not reach intended target with desired frequency. Sometimes noise can happen because of physical enviro: competition"s message more convincing, competition spent more and had higher share of mind, new competitors entered the market and invested heavily in advertising. If encoding = decoding then its successful communication. "i looked online and used the info there to compare the three different brands on features that are very important to me, like arch support, lacing pattern, and cushioning. Based on what i learned, i felt pretty good about brand z, and so i purchased this brand at my favourite sporting goods store. "