Management and Organizational Studies 3322F/G Chapter Notes - Chapter 4: Flans, Dagmar Marketing, Hexamethylphosphoramide

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Beth Lee

Document Summary

Communications essentials: consumers usually remember little due to commercial clutter, communication challenge is to break through the clutter and leave a lasting impression on audience, communication is the transmission, receipt and processing of information between a sender and a receiver, org will develop a message, select the right media to deliver it, and if all things are planned effectively, it will reach the consumers and have an impact on them, developing the message is called encoding the message is transformed into some attention getting form, such as print ad, direct response mail etc, you want to encode the message so that the receiver will be able to understand it the way that you transmitted it (issues with noise, message is then transmitted, usually by the media, such as tv, radio, certain complications can arise newspapers, magazines etc, noise is unplanned distortion or interference of the message (competitive advertising or clutter of adv message can be forms of noise)