Management and Organizational Studies 2320A/B Lecture Notes - Lecture 4: Multiple Choice, Question Answering, Social Dynamics

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Alex Mc Dougall

Document Summary

And you can use mec as an example. They will ask what are common critiques of marketing, and you can talk about dove beauty campaign, but don"t need to know years or specifics, etc. Short answers pick 3/4, then have to do 2 questions worth 5 marks. Multiple choice questions will be evidence based and definition heavy. Wont get question about prius itself, but will get question asking about environmental scan. The first step of the market research process is to define the precise research problem to be addressed & the objectives of the research. Their market research made them confident in their new product. They released it, but it was a failure. We want to look at why coke was so confident and why their research was so wrong. They didn"t ask do you want this new thing instead of that old thing.