Management and Organizational Studies 2320A/B Chapter Notes - Chapter 7: Data Mining, Panel Data, Shampoo

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

The marketing research process: consists of five steps: define research problem and objectives, design the research plan, collect data, analyze data and develop insights, and present action plan. It is important to plan the entire project in advance: by doing so, researchers can avoid unnecessary alterations to the research plan as they move through the process. Step 2 design the research plan: researchers identify the type of data needed and determine the type of research necessary to collect it. It is important for market researchers to analyze and interpret the data in an objective manner: they should not try to hide or sugar coat findings that are different from what they had hoped for . Step 5 present action plan: the analyst prepares the results and presents them to decision makers, who undertake appropriate marketing actions and strategies. Emerging technology and the ethics of using customer.